I read recently that Glen Allsop (one of my fave viral marketing gurus, of Viperchill fame) has walked away from a book deal. And I found that bizarrely inspiring.
Generally, positive thinking and motivation techniques focus on saying ‘Yes!’ to opportunities. Meh, that’s so easy: anyone can say Yes to an opportunity, it takes some nerve to not just look a gift horse in the mouth but positively kick its teeth in and walk away.
Glen’s success so far is at least partly (mostly?) down to the fact he’s been focused on doing the right thing for him. Whilst getting a book deal sounds like a massive success to most of us, he realised that changing his formula, going against his instincts and moving off his life path wouldn’t have actually been a success for him.
And such a small thing was the first indication that it would be the wrong path for him: the publisher asking him to use bullet points (truck-load of them).
I love that! What a lesson.
As the be-turtle necked dude himself said “And it comes from saying no to 1,000 things to make sure we don’t get on the wrong track or try to do too much. We’re always thinking about new markets we could enter, but it’s only by saying no that you can concentrate on the things that are really important.”
So, what we say No to is as important as what we say Yes to. And also we need to look out for tiny (bullet point-sized!) but meaningful signs as to what we should give a face-palm to.
I’m going look out for signs as to the stuff that I should be saying No to (and trying not to read too much into any dodgy-looking punctuation marks I come across).
Follow-up: a few hours after I wrote the draft of the above: I was pondering whether I should continue with my blog and then saw I’d had a nice lot of visitors today despite not posting anything yet (thank you for visiting!) and I’d had a ‘best of luck with your site’ message from Glen himself on my comment on his blog. I’ll take those signs as a Yes for now :)